SB 343 enforcement begins October 2026

Your sustainability claims are about to be read by machines.

AI shopping agents are surfacing products based on structured data, not marketing copy. Regulators are enforcing what brands can say. We make sure you're ready for both.

mazenta.com/scan/your-brand
🌿
Your Brand
your-brand.com · 14 claims found
!
"100% recyclable packaging" — no third-party certification found
SB 343 · $2,500/item penalty from Oct 2026
~
"Carbon neutral since 2021" — offset details not disclosed on site
AB 1305 · Active now · up to $500K
"EPA Safer Choice certified" — verified, certification current
No action required
{
  "@type": "Product",
  "hasCertification": [{
    "name": "EPA Safer Choice",
    "certificationStatus":
      "active",
    "issuedBy": "US EPA"
  }]
}
Built for
DTC Brands CPG Companies Certification Bodies Sustainability Teams
Why now

The rules are changing. The machines are watching.

Two forces are converging: regulators are cracking down on vague sustainability claims, and AI shopping agents are deciding which products to recommend. Brands need to be compliant and machine-readable.

⚖️

Regulation is here

California's SB 343 imposes $2,500/item penalties for misleading recyclability labels starting October 2026. AB 1305 is already active for carbon offset claims. The EU's ECGT Directive follows in September.

🤖

AI agents are shopping

Google, ChatGPT, and Perplexity are building AI shopping experiences that surface products based on structured data. If your sustainability story isn't machine-readable, it doesn't exist to these agents.

📈

Proof it works

Products with machine-readable sustainability proof points receive higher recommendation rates from AI shopping agents.

+9.6–15.4%

From risk to ready in three steps

We scan your claims, fix the gaps, and make your sustainability story discoverable by the AI agents that are reshaping commerce.

01

Scan

We crawl your website and analyse every sustainability claim against current US and EU regulations. You get a report showing exactly where you're exposed — and what to fix.

Free for your first scan
02

Structure

We convert your verified claims into Schema.org JSON-LD — the machine-readable format that AI shopping agents actually understand. Your certifications become data, not just logos.

Schema.org · JSON-LD
03

Monitor

Regulations change. Your website changes. We run continuous scans to keep you compliant and your structured data current. No surprises.

Ongoing compliance

Get your free compliance scan

Tell us your brand and website. We'll run a scan and send you a report showing exactly where your sustainability claims stand — regulatory risk, missing evidence, and what AI agents can (and can't) find.

No credit card required. We'll be in touch within 24 hours.