Sustainability claims are everywhere. Every product page, every packaging label, every brand story — "eco-friendly," "carbon neutral," "100% recyclable." Some of these claims are backed by real evidence. Many aren't. And until now, the only way to tell the difference was to read the fine print yourself.
That's changing. Regulators in California and the EU are passing laws with real penalties for unsubstantiated green claims. At the same time, AI shopping agents are starting to decide which products consumers see — and they don't read marketing copy. They read structured data.
Mazenta exists at the intersection of these two forces. We help consumer brands understand where their sustainability claims stand legally, fix the gaps, and convert what's real into machine-readable data that AI agents can actually parse and surface.
We believe that sustainability claims should be verifiable, not just visible. That the brands doing the real work deserve to be found. And that the shift to AI-driven commerce is an opportunity to make trust a competitive advantage — not just a checkbox.
Our approach is simple: scan first, structure second. We start by showing brands exactly where they're exposed to regulatory risk. Then we help them turn verified claims into Schema.org structured data — the format that Google, ChatGPT, and Perplexity are building their shopping experiences around.
Not breaking the law is the minimum. The brands that win in AI-driven commerce are the ones whose sustainability stories are structured, verified, and machine-readable. We help with both.
If you've invested in real certifications, real supply chain improvements, real environmental impact — that should show up when an AI agent is deciding what to recommend. Right now, it often doesn't. We're fixing that.
Logos and badges work for humans browsing a shelf. But AI agents need structured data. The next generation of product discovery is built on Schema.org, JSON-LD, and verifiable credentials — not PNGs of certification marks.
Laws like California's SB 343 and the EU's ECGT Directive are forcing accountability. That's good for the brands doing the right thing, because it levels the playing field against greenwashing competitors.
Austin is home to one of the fastest-growing concentrations of CPG and DTC brands in the country. We're here because the brands we serve are here — and because the intersection of technology and consumer goods is what this city does best.
We work with brands across the US and internationally, with a particular focus on the regulatory landscape in California, where most US sustainability legislation originates, and the EU, where the ECGT Directive is reshaping green claims across 27 member states.
We'll scan your website and send you a free compliance report. No commitment, no sales pitch — just the data.
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